To me hunting is not a past time or a hobby, it’s a way of life, a state of mind, a spiritual calling if you will. It’s difficult to describe to the uninitiated exactly what it means to be a hunter, because it can mean so many different things.
As a hunter I am a conservationist first and foremost. It’s my responsibility to ensure healthy populations of game exist for many generations to come. I must know my land intimately, its flora and fauna, and I’m careful to choose the right animal to harvest and always employ a holistic approach to sustainable game management.
I’m also a student, constantly learning from those more experienced and knowledgeable, adding their experiences to my own. When you choose to harvest wild game as a food source you must immerse yourself in the natural world. You must become one with nature and have complete respect for your surroundings.
Our quarry has earned it’s right to flourish in the wild through many generations of evolution. It has become wise a wary, perfectly evolved to survive and even prosper. If we hope to be successful as hunters we must be able to overcome our quarry’s defences and outsmart their senses. We must train our minds and bodies and hone our skills and senses to become to ultimate hunting machines, but we must also have the upmost respect for our quarry and its inherent capabilities.
I’ve had the privilege to hunt all over the world in many different environments and conditions from many different species. From towering mountain ranges to vast desert tundra, across rolling plains and through impenetrable swamps, from freak electrical storms to blistering sun, through gale force winds to arctic blizzards. Mother nature can be a cruel mistress and as a hunter in must be prepared for anything she may throw my way.
Choosing the right equipment is an essential part of my preparation, whether it’s a bow, rifle, shot gun or air gun. Every part of my gear has been selected specifically for the quarry and hunting environment. I have spent countless hours on the range honing my marksmanship and perfecting my technique. My weapons have become an extension of me and nothing is left to chance. However, all of the equipment, training and preparation in the world will amount to nothing if we do not protect ourselves from the elements.
This is why I choose Deerhunter. Built for Real Hunters by Real Hunters, Deerhunter clothing provides the ultimate protection for hunters in every environment and every weather conditions imaginable.
Perfectly engineered with the needs of the active hunter in mind and employing cutting edge garment performance technology, Deerhunter clothing ensures I’m always in the perfect condition to take my shot, when the time comes.
A culmination of over 30 years experience creating the world’s most innovative hunting garments, Deerhunter is synonymous with performance and affordability. But it’s not just in the field that Deerhunter clothing performs, contemporary design and beautiful styling plus the use of high quality materials and an uncompromising attention to detail, means that Deerhunter clothing also performs on retailer’s shelves.
Deerhunter have also created one of Europe’s most comprehensive retail networks, supported by a passionate family of agents and distributors. Wherever you are in the world you can buy Deerhunter products. The team at Deerhunter have recognised the way in which hunters communicate has changed. Our lives are now spent connected across the globe by smart phones and other communication devises. We have many friends we have never met and may not meet in the future. Over 1,000,000,000 people use Facebook each and everyday, sharing their experiences and creating truly global communities. Deerhunter have not only embraced the digital age but have grabbed it with both hands, creating a comprehensive online digital resource for hunters, featuring news, articles, videos and more and this will continue to grow.
The hunting world is becoming a very small place and Deerhunter is at the vanguard at this new form of digital communication. Creating its own global hunting community and a whole new generation of Deerhunter customers.
These are just some of the reasons I am proud to choose Deerhunter clothing.
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