The history of Deerhunter

The great outdoors, freedom and excitement all rolled into one ... hunting attracts those looking for adventure and challenges.

This age-old sport had long been a passion for the Engel family, and in 1985, this passion was combined with the extensive experience which the family had built up since 1927 at producing functional clothing.

The result was Deerhunter®, today a popular hunting and leisure brand.

For hunters and outdoor enthusiasts, it is important that the clothing is wind and waterproof, breathable, and that the camouflage is adapted to the surroundings, the type of hunting, the vegetation and the terrain. Deerhunter® develops and designs apparel based on the latest technologies, and each garment’s properties are tested in relation to the climate, durability and functionality.

Deerhunter® is the right brand for hunters, anglers and others looking for durable and functional hunting and leisurewear at reasonable prices. Today, the brand is represented in more than 40 markets worldwide, and in 2009 Deerhunter® was granted a royal warrant as a Purveyor to the Royal Danish Court.

Strong values as a driving force

A pioneering spirit, kinship and good business acumen have been the hallmarks of the past 90 years. The Engel family is convinced that these strong values are the secret to the company’s success.

F. Engel employs 500 people, of which 150 work in Denmark while the remainder are employed at two factories in Lithuania and at sales companies in Europe.

Why we hunt

Every hunt is a story that unfolds around you. From the very first step your senses rise, you start to register every sound, smell and colour and no matter what path you choose through the woods, you are the main character, the hunter.

Somewhere out there, there’s an animal, you feel close to it, you feel challenged. You fall into the rhythm of the game, and follow its instincts and as you enter the heart of the hunt, your own breath becomes all that you can hear.

There will be a fight! The story will peak and within this tale, you feel touched by something epic.

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Timeline

We live in an ‘innovation age’, where creativity and know-how are the watchwords.

At Deerhunter, we also have a creative mindset, but not for creativity’s sake: it is functionality that motivates us. Our products build on our long-standing experience and on the belief that customer satisfaction is an all-important parameter.

The textile company F. Engel K/S was founded in 1927 as a family business. It was extended in 1985 with Deerhunter Outdoor Clothing, an obvious step in light of the Engel family’s enthusiasm for hunting. A passion which means that the products come into being out of a desire to create them, and that our company is not just a business, but a way of life.

Our motto is – hunting! Our vision of creating quality products with a high degree of comfort means that Deerhunter is now represented in over 40 countries, and that in 2009 Deerhunter was granted a Royal Warrant to supply Her Majesty the Queen and the Royal Household, an appointment we are extremely proud of.

We take immense pride in delivering first-class products to all hunters – whatever they hunt and their hunting traditions.