The history of Deerhunter

The great outdoors, freedom and excitement all rolled into one ... hunting attracts those looking for adventure and challenges. This age-old sport had long been a passion for the Engel family, and in 1985, this passion was combined with the extensive experience which the family had built up since 1927 at producing functional clothing. The result was Deerhunter®, today a popular hunting and leisure brand.

For hunters and outdoor enthusiasts, it is important that the clothing is wind and waterproof, breathable, and that the camouflage is adapted to the surroundings, the type of hunting, the vegetation and the terrain. Deerhunter® develops and designs apparel based on the latest technologies, and each garment’s properties are tested in relation to the climate, durability and functionality. Deerhunter® is the right brand for hunters, anglers and others looking for durable and functional hunting and leisurewear at reasonable prices. Today, the brand is represented in more than 40 markets worldwide, and in 2009 Deerhunter® was granted a royal warrant as a Purveyor to the Royal Danish Court.
From workwear to hunting clothes
Deerhunter is part of the family-owned textile company F. Engel, which was established in 1927, and which engages in the design, production and sale of hunting apparel, workwear, menswear and pants all over Europe. In 2017, this international business in Haderslev in southern Jutland, which is today run by the third and fourth generations of the Engel family, celebrated its 90th anniversary. F. Engel is a healthy business enjoying strong growth and development, where there is a clear-cut division of work and a common goal that the company is also market-leading in 20 years. Investments are being made in long-term development, in the latest technology, in human resources and in the environment.


The changing seasons place new demands on hunting clothing. Here’s our recommendations for the new season.